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Get an objective assessment of your brand’s health. Your brand may be your business’s most...
Whether it’s creating a marketing campaign, building a new website, or adding a new product to...
If you’ve been pondering whether your business needs a makeover—a rebrand—it’s crucial to understand...
There’s no ‘right’ way to do branding. (We can argue about the ‘wrong’...
In 2010, the major fashion retailer, Gap, rolled out a redesign to their iconic navy blue square logo....
In the world of marketing there are a set of codes responsible marketers must uphold. The American Marketing...