BRANDING

If you’ve been pondering whether your business needs a makeover—a rebrand—it’s crucial to understand the why behind it and how it can impact your business’s trajectory.

There’s no ‘right’ way to do branding. (we can argue about the ‘wrong’ ways to do branding later) If you

In 2010, the major fashion retailer, Gap, rolled out a redesign to their iconic navy blue square logo. The resulting