Is It Time to Rebrand Your Business?
If you’ve been pondering whether your business needs a makeover—a rebrand—it’s crucial to understand the why behind it and how it can impact your business’s trajectory.
Use Brand Archetypes to Form Deeper Customer Connections
There’s no ‘right’ way to do branding. (we can argue about the ‘wrong’ ways to do branding later) If you
What ‘Gapgate’ Teaches Us About Branding
In 2010, the major fashion retailer, Gap, rolled out a redesign to their iconic navy blue square logo. The resulting
Marketing Ethics 101
In the world of marketing there are a set of codes responsible marketers must uphold. The American Marketing Association (1)