Objective: To develop a creative concept and campaign for FBN Seed that communicates the unique benefits and value that customers receive when they purchase seed from FBN, beyond just the seed itself. The campaign aimed to highlight the support, direct-to-farm delivery, elite genetics, and transparent pricing that come with FBN Seed.

Creative Concept: The creative concept, “Sow much more than seed,” was developed to communicate the additional benefits that customers receive when they purchase seed from FBN. The concept was brought to life through visuals that show how each tiny seed is packed full of farmer benefits.

Creative Execution: The campaign was executed through a variety of channels, including print, digital ads, email, social media, and a seed catalog. The visuals used in the campaign were bold and eye-catching, with a focus on the seed as the central element. The copy used in the campaign highlighted the unique benefits of FBN Seed, such as “Elite genetics, direct-to-farm delivery, and transparent pricing.”

Results: The campaign was a unique approach that helped FBN Seed stand out in the market and effectively communicated the additional benefits that customers receive when they purchase seed from FBN. The bold essence and high-level brand promise of FBN were incorporated into the campaign, resulting in a cohesive and impactful message. The campaign was successful in differentiating FBN Seed from its competitors and positioning it as a leader in the industry.

Overall, the FBN Seed campaign was a great example of how a creative concept and execution can effectively communicate the unique value and benefits of a product, and help a company stand out in a crowded market.