Objective: To develop a series of emails to welcome new members to the FBN network and provide them with valuable information and resources to help them get the most out of their membership. The emails also aimed to establish a strong relationship with new members and encourage them to engage with FBN and its offerings.

Creative Approach: The creative approach for the email nurture campaign was to use big, bold photography to create visually engaging content that would capture the attention of new FBN members. The emails were designed using a module-based approach, with individual content blocks that could be easily rearranged and customized for future uses or iterations. This approach allowed for flexibility and consistency in the design of the emails, while still providing a cohesive user experience.

Content and Messaging: The content and messaging of the emails was focused on providing value to new FBN members and helping them get the most out of their membership. The emails included information on how to access and use FBN’s resources, such as its market data and analysis tools, as well as tips and best practices for using FBN’s platform. The emails also included calls-to-action to encourage members to engage with FBN and its offerings, such as attending local events or trying some of the FBN digital tools.